What is Weichert Lead Network?
Weichert Lead Network (WLN) is the most complete Internet marketing and lead generation platform in the residential real estate industry. WLN drives prospective buyers and sellers to Weichert.com, captures thousands of new leads daily, and immediately connects Internet prospects with associates real time before they move to competitor sites. On Weichert.com real estate consumers can reach a Weichert Sales Associate in a matter of minutes. This is a key differentiator as the competition does not offer this service or have the opportunity to capture this customer. WLN speaks with customers within seconds when they are most engaged, not within hours or days like other companies.
There are two key elements critical to understanding WLN:
Weichert’s Internet Marketing Strategy
Weichert’s comprehensive Internet Marketing Strategy is designed to drive visitors to Weichert’s online listings by maximizing Weichert’s online presence. Over the last three years visits to Weichert.com have risen from 5,000 per day to over 95,000 each day. The strategy includes five main components:
Search Engine placement – WLN purchases top placement in search engines like Google and Yahoo!
Listing Syndication Partners – WLN has agreements in place with many popular consumer sites allowing us to display our listings there. The listings are branded with the Weichert logo, and contacts come directly to WLN. These sites include New York Times, the Wall Street Journal and the WashingtonPost.
Lead purchasing – WLN purchases leads from lead brokers like Homegain and Service Magic.
Banner Advertising – WLN purchases banner ads on numerous newspaper and real estate sites.
Link Purchasing - WLN purchases links on real estate directories, newspaper sites and other relevant web sites.
All Weichert Associates reap the benefits of Weichert’s Internet Marketing Strategy through increased visibility of listings on Weichert.com, Sales Associate profiles and office websites.
WLN offers special benefits for Sales Associates who are designated as Lead Specialists. Lead Specialists receive scrubbed leads directly from WLN in exchange for a referral fee. The Referral fee funds the Internet Marketing Strategy and enables WLN to maintain the technology infrastructure required for handling thousands of leads daily. The leads follow the process outlined below:
Once on Weichert.com, customers have two ways to reach out to WLN, calling 1-800-USA-SOLD or filling out a web form request. There are over 30 Inside Sales Consultants (ISCs) in two call centers who respond quickly and professionally to customers. On a daily basis, ISCs speak to hundreds of Internet prospects and capture their vital information and interests. Each prospect is evaluated and 'scrubbed' before sent out to a Lead Specialist in the field. After discussing the customer’s areas of interest, the ISC uses the computer system to identify all offices and Lead Specialists matching the customer’s criteria. Upon qualifying Internet leads, the ISC 'warm transfers' (or conferences in) the customer and introduces them to the Lead Specialist. After the introduction, the ISC hangs up, leaving the Lead Specialist and the customer to speak in more detail. Afterward, the information the ISC collected on the lead is then immediately sent to the Lead Specialist’s WLN web portal. The portal is accessible at www.weichertleadnetwork.com from any computer connected to the Internet. In addition, a copy is sent to the Lead Specialist’s personal email.
WLN Vital Statistics
Over 2,000 calls, emails and web forms per day.
6,000-8,000 leads are sent out each month.
95,000 visits to Weichert.com per day (1.3 million unique visitors per month).
Over 200,000 leads generated resulting in over 7,000 closings since WLN began approximately four years ago.
