Author: garamini

Your Personalized
Marketing Plan

Homeowner’s Name
Address
& Address

Sales Associate Name
Anytown Office
000-000-0000
000-000-0000

Dear Homeowner’s Name, Date, 2005
It is a pleasure to present to you this Personalized Marketing Plan for your home. This presentation, prepared especially for you, showcases your home with what I am prepared to do to reach our mutual goal, which is to get you the best price and terms for your home as quickly and smoothly as possible.
Selling your home can be gratifying or it can be cause for frustration: the difference lies in whom you entrust to handle the marketing and all the complexities and negotiations that are inherent in the selling process. Just moments ago, I talked to you about the important distinctions between Weichert® Sales Associates and our competitors. I want to highlight some of the key points we discussed that will enable me to deliver the results you are looking for:
• A proven Open House Program that brings in more buyers and sells more homes than those of any other real estate company • An industry-leading Internet program that will expose your home to millions of potential buyers and that is tied to a unique contact center that instantly connects serious prospects to Sales Associates like me
• Prominent advertising, targeted direct mail, and phone calls to make sure buyers are aware of your listing
Additionally, what I want to emphasize is my strong commitment to personal service. It is my belief that no programs or tools, however effective, can replace the individual agent who takes the time to listen and truly guide you through this process. Rest assured that I will be reachable, responsive, and will make your concerns my personal priority.
As you go through this Personalized Marketing Plan, please don’t hesitate to call me if any questions come to mind. Besides the plan itself, I’ve also included in this booklet other marketing information you may find helpful as you prepare to sell your home.
I look forward to the opportunity to work as your real estate professional. Thank you for inviting me into your home. Our Weichert, Realtors® team stands ready to bring the results you deserve.
Sincerely,
Sales Associate Name
Sales Associate

Property Information
Lot Size: 3.00 Ac.
Taxes: $16,893.24 (2003)
Lot: 15
Block: 16
Assessments
Land: $215,000
Building: $713,200
Total: $928,200
Year Built: 1978
Renovated: 1992
Owners
Homeowner’s Name
123 Anytown Road
Anytown, USA
Sales Associate Name
Sales Representative
Weichert, Realtors®

123 Anytown Road
Anytown, USA

LOCAL MARKETING
• Call neighbors to notify them that your property is on the market and determine if they know of a potential purchaser.
• Mail Weichert's custom "Just Listed" postcard or letter to target market areas.
• Give a presentation of your home to entire sales staff at weekly office meeting.
• Advertise your home every week that an Open House is scheduled.
• Hold Office Caravans and Realtor® Open Houses to promote your home among fellow Realtors.
• Install personalized Weichert, Realtors® For Sale sign to attract potential buyers who may drive by.
• Install electronic key box for Realtor showings.
• E-mail, mail and phone top-producing Realtors in your market area to make them aware your home is for sale.
• Contact Realtors who have similar properties in surrounding area to find Realtors working with buyers.
• Contact Weichert Relocation Resources Inc. to reach out to the corporate network of relocating buyers.
• Establish aggressive advertising campaign.

The Homeowner’s Last Name(s) Residence
123 Anytown Road
Anytown, USA

Personalized Marketing Plan
Specific activities I will undertake to get you the best price
and terms as smoothly and quickly as possible.

• Use Weichert's industry-leading Internet strategy that uniquely captures interested buyers online and quickly connects them to a local Sales Associate.
• Place your home on realtor.com and weichert.com to reach buyers worldwide.
• Place listing in appropriate Multiple Listing Service using multiple photographs.

Internet Marketing Strategy

Before, I will:
• Promote your Open House on real estate web sites.
• Feature your home with driving directions on weichert.com.
• Use highly recognizable local publications to attract the most buyers .
• Invite people in your area.
• Display a minimum of 8 directional signs (where allowed by municipality).
During, I will:
• Register all guests.
• Sell your home’s benefits as I escort guests through the property.
After, I will:
• Follow up with all prospects.
• Answer questions, gauge interest, and arrange for private visits.
• Contact you frequently with feedback.

Weichert's Industry-Leading
Open House Program

Negotiate The Sale Of Your Home

• Create detailed home brochure for distribution to customers and Realtors.
• Create a Weichert custom "Just Listed" postcard.
Additional Items:
• Develop home improvement plan to increase marketability.
• Create additional displays or informational package on home including items such as:
1. List of all upgrades/repairs completed on major house systems, structure (e.g., roof, plumbing, electric)
2. Utility information and monthly costs
3. Survey of property
4. Tax information
5. School information
6. Local community information
• Keep apprised of pricing in community and report changes.
• Follow up on feedback from showings and adjust strategy accordingly.
• Pre-qualify potential buyers.

Packaging Your Home For Maximum Appeal

• Deliver or confirm delivery of fully executed contract to you and the buyer.
• Confirm receipt of initial deposit monies.
• Report sale to respective Board(s) of Realtors and Multiple Listing Services, as applicable.
• Confirm with Buyer’s Realtor the completion of mortgage application (if applicable). Obtain name and phone number of lender/mortgage loan representative.
• Confirm with Buyer’s Realtor the dates/times of termite inspections, home inspections, and any other inspections that are applicable.
• Notify you of inspection results.
• Assist you in obtaining repair estimates, if applicable.
• Assist you in negotiating responsibility for repair issues with buyers.
• Confirm receipt of remaining deposit monies.
• Periodically contact mortgage representative to confirm status of mortgage loan.
• Meet appraiser at property. Provide copy of listing and recent comparable sales/listings.
• Confirm house appraisal is adequate and inform you accordingly.
• Verify that all contingencies of sale have been satisfied.
• Confirm receipt of written mortgage commitment and follow through on any "subject to" items.
• Arrange any inspections necessary to pass title.
• Confirm ordering of title work and obtain name and phone number of Title Company.
• Confirm completion of any agreed to repairs and forward copies of work receipts to closing parties.
• Forward copies of applicable certifications (e.g., termite, well, septic) to closing parties.
• Confirm time, date and location of closing and inform you accordingly.
• Confirm deposit monies ordered for closing. Verify if certification is required.
• Ascertain your receipt of final closing costs.
• Schedule with you and the buyer the date and time for final walk-through.
• Notify closing parties as to walk-through results. Resolve questionable items prior to closing.
• Verify location of keys, garage door openers and warranty document (if applicable).
• Attend closing/settlement, bringing all applicable files, documents, keys and any other pertinent information.

Working For You From Contract To Closing

Sales Associate Name
Sales Representative
Weichert, Realtors®
Anytown Office
Office: 000-000-0000

Located on a professionally landscaped property, this fabulous home is exceptional for entertaining as well as practical for daily living. A large patio with a retractable sun awning is ideal for outdoor entertaining. This is a truly “one of a kind home” just 1-1/2 hours from the city. Convenient, yet private.

Fine homes from Weichert, Realtors®
123 Anytown Road, Anytown, USA

Sales Associate Name
Sales Representative
Weichert, Realtors®
Anytown Office
Office: 000-000-0000

Custom contemporary on wooded lot
Water conditioner
Exterior lighting
Indoor spa and sauna
Macadam drive
Water conditioner
Exterior lighting
Custom contemporary on wooded lot
Indoor spa and sauna
Macadam drive

lower Level
Summer Kitchen 9.8 x 6.3
Bedroom #4 18 x 22
Billiard Room 25 x 11.6
Laundry 17 x 15.4
Full Bath 10 x 12

Main Level
Foyer 9.8 x 6.3
Living Room 18 x 22
Dining Room 25 x 11.6
Kitchen 17 x 15.4
Library 10 x 12
Full Bath 8 x 7
Master Bedroom 25 x 11.6
Master Bath 25 x 11.6
Bedroom #2 25 x 11.6
Bedroom #3 25 x 11.6
Spa / Sauna 25 x 11.6

123 Anytown Road,
Anytown, USA
Room Dimensions
Distinctive Features

• Successfully marketed and sold XXX area properties
• Very knowledgeable about local real estate
• Part of an Anytown Office sales team that sold or marketed XXX area homes last year!
• Always available to answer your questions about real estate activity in your neighborhood
Accomplishments:
• Member 2004 President’s Club for top-selling Weichert Associates
• Completed on-going customer service certification
Background:
• A proud Anytown resident for over XX years
• Active on Anytown School PTO
• 10-year participant in Anytown’s annual Walk for Life
• Local Girl Scout troop leader

Sales Associate Name
• A local real estate expert, with over XX years of experience
• Personally helped over XXX families and individuals purchase homes in Anytown and neighboring towns!

Weichert, Realtors® Anytown Office

• Serving the community since XXXX
• Helped over XX families & individuals sell their home or move to the area
• Providing a full suite of real estate solutions
• Market share in ANYTOWN is X
• Participated in ANYTOWN’s “X” fund raiser or helped raise funds for ANYTOWN’s “X charity”
• Staff information (# of Sales Associates, etc.)
• Awards (Limited to 2 or 3)
Expertise in negotiation and selling homes
Extended hours let us provide responsive service

(Title)

(Title)

Manager

Sales Associate

Anytown, USA

(DESCRIPTION OF LOCATION)

• Average sale price for this community is “$” (If you use this bullet, please make sure you cite the source)
• Home values have increased by X% since X (date) (If you use this bullet, please make sure you cite the source)
• ANYTOWN school system is one of the top school systems in the area (If you use this bullet, please make sure you cite the source)
• Located near “X” park
• Convenient to major highways & public transportation
• Located near “X” hospital
• Excellent recreation programs and facilities available

Each Weichert® franchised office is independently owned and operated.

Bedrooms:
Baths:
Size:
Area:

Type: Single Family Home

WEICHERT REALTORS -LOCATION
Office: #
Fax: #

http://www.realtor.com/Prop/Prop#

Raised ranch prklk prop. Lg.bdrms,hdwd flrs. Home warranty. DIR: Newbridge to Prospect. 164 N ANYTOWN AVENUE

X Bed, X Bath
$ Per Month *

LOCATION

Each Weichert® franchised office is independently owned and operated.

Each Weichert® franchised office is independently owned and operated.

Each Weichert® franchised office is independently owned and operated.

Each Weichert® franchised office is independently owned and operated.

Each Weichert® franchised office is independently owned and operated.

Information deemed reliable but not guaranteed
Each Weichert® franchised office is independently owned and operated.

Each Weichert® franchised office is independently owned and operated.

Each Weichert® franchised office is independently owned and operated.

Each Weichert® franchised office is independently owned and operated.

Each Weichert® franchised office is independently owned and operated.

Each Weichert® franchised office is independently owned and operated.

Each Weichert® franchised office is independently owned and operated.

Name, Your Weichert Sales Associate

Thank you, (Homeowner’s name),
for inviting me in. I promise to bring results.

Each Weichert® franchised office is independently owned and operated.